In my mind, Sanrio characters and SHARP home appliances share a common feature – they both have been loved by many people for a long time, with a wide variety of characters and items.

Here, I would like to share highlights from our recent collaboration and promotional activities with Sanrio, Ltd. in Japan and Indonesia.

Collaboration in Japan

In Japan, SHARP has been rolling out various collaborations since May 2024.

At consumer electronics retailers nationwide, SHARP Fairs are being held from time to time, where visitors can receive SHARP-original Sanrio character merchandise.
If you happen to find a fair being held at a store near you, please swing by!

　Please note: Give aways vary depending on the store and timing.

This year, we also released a special animated short movie featuring Hello Kitty.
The animation introduces SHARP appliances that support people’s daily chores.

The video shows Hello Kitty working every day, being encouraged by HEALSIO, cooking with HOTCOOK, and then enjoying some relaxing time.

Story Board

©’25 SANRIO CO., LTD.APPR.NO.L 661272

Collaboration in Indonesia

Our collaboration with Sanrio extends beyond Japan—across the sea, to Indonesia.

From September 24 to 28, SHARP hosted a press conference and promotional events at Sarinah Thamrin Plaza in Jakarta under the theme “Hello, Comfort.”

We prepared a variety of collaboration merchandise to distribute to visitors.

We also handed out tags featuring both the SHARP logo and the “Hello, Comfort” logo, personalized with iron-on alphabet patches of the guest’s choice.

Outside the venue, we set up a photo booth and held an Instagram hashtag campaign.

Guests could enter by posting photos on Instagram with a caption describing what “comfort” means to them. Winners received digital vouchers.

And of course—Hello Kitty came to visit!

Hello Kitty was a superstar — she happily posed for photos with so many visitors!

Watching this two-country collaboration unfold reminded me of my childhood—our house used to be filled with Kero Kero Keroppi merch, and I couldn’t help feeling nostalgic.

Just like Sanrio characters that have been loved worldwide for so long, SHARP continues to strive to ensure our home appliances are cherished around the world.

(Public Relations : Tom）

<Related Links>

Sanrio Official Website

P. T. Sharp Electronics Indonesia (SEID)