The Potential of Connected Business – SHARP CONNECT 2026 in Malaysia

August 6, 2026

Author:Tom

Malaysia
MFP

Sharp operates showrooms in locations around the world to have people experience our products and services.

This time, we’d like to introduce an event held at our showroom in Malaysia, and talk about the future shape of business and Sharp’s new challenges and initiatives.

■　SHARP CONNECT 2026

On June 10, Sharp Electronics (Malaysia) (SEM) held “SHARP CONNECT 2026.”

This was not just an any day product launch event. It was a space filled with energy, where industry partners, business leaders, and entrepreneurs gathered to share Sharp’s vision of a “smarter, more connected future.”

*A scene explaining the solutions exhibited at SHARP CONNECT 2026*

■ SHARP FLEX 360

At the heart of the event was the announcement of a new concept called “SHARP FLEX360.” This was established to mark an important milestone in Sharp’s transformation in Malaysia — from a trusted, home-appliance-centered brand into an integrated solutions provider.

“FLEX360” combines “FLEX,” representing flexibility, with “360,” representing comprehensive coverage of everyday life and business from every direction.

　FLEX　
FLEX Stands for “Flexible,” representing the ability to flexibly combine multiple products and services according to industry, facility, and use case.

　360　
360 Represents connecting a variety of environments — living, work, learning, and commercial facilities — within a single ecosystem, comprehensively covering 360 degrees, or every direction and domain.

Based on a vision of delivering flexible, connected, and meaningful experiences, SEM presented a future in which diverse environments—including homes, workplaces, educational settings, and commercial facilities—are seamlessly connected within a single ecosystem through Sharp’s integrated solutions.

*The FLEX 360 monument newly installed in the showroom*

What SEM is aiming for is to become a trusted partner that supports people seamlessly and flexibly in every aspect of their lives and businesses.

■　A Smart Future Depicted by a Rich Variety of Solutions

At the venue, seven integrated business solutions embodying that vision were on display, and many visitors watched the demonstrations with serious, focused expressions.

Smart Interactive Solution
Smart Air Care Solution
Smart Hospitality Solution
Smart Laundry Solution
Smart Retail Solution
Smart Display Solution
Smart Queue Solution

*A scene explaining the Smart Interactive Solution*

These solutions hold the potential to realize greater operational efficiency, an improved customer experience, and sustainable innovation across a variety of industries.

Also, as a highlight of the event, the new SHARP <BP-22M> series multifunction printer was unveiled. Smart, powerful, and highly reliable, this printer elevates workplace productivity to a new level.

*The SHARP <BP-22M> series multifunction printer*

■　Partnership Is the Power That Creates the Future

However, the most important message SEM wanted to convey through this event was not the products or solutions themselves, but rather how strongly Sharp values partnerships.

At the event, “Strategic Business Partner Signing Ceremony” and an awards ceremony were held. This was an expression of SEM’s strong resolve not to carve out the future alone, but to join hands with its valued partners and grow the ecosystem together.

“SHARP CONNECT 2026” conveyed a message about the future possibilities technology can bring. But even more than that, it was an event that reminded us of the importance of people connecting with people, and companies connecting with companies.

Carrying Sharp’s slogan “In step with your future.” close to our heart, we hope to continue walking this path together with everyone.