Sharp Indonesia Launches “Every Customer Matters” Campaign and New AQUOS Platinum Service on National Customer Day 2026

October 5, 2026

Author:Tom

Indonesia

For 56 years, P. T. Sharp Electronics Indonesia (SEID) has been an integral part of Indonesian life, keeping pace with changing household needs, technological advancements, and the way people go about their daily lives. As the company enters its next phase, Sharp aims not only to maintain that close connection through its products, but also through experiences, services and contributions that add value to customers’ lives.

*Launch event of Sharp’s newest AQUOS Platinum Service at Bengkel Space Fairground, Jakarta.*

Bringing “In step with your future.” to Indonesian homes

This spirit is embodied in the “Every Customer Matters” campaign, launched in celebration of National Customer Day 2026.^*1 Through this campaign, Sharp translates its global slogan, “In step with your future.,” into the context of Indonesian society — by understanding people’s needs, creating relevant experiences, and continuing to walk alongside customers as they face the changes of the future.

A new standard of care: AQUOS Platinum Service^*2

As part of the program’s launch, Sharp also introduced its new AQUOS Platinum Service — a priority service offered with every purchase of a premium AQUOS XLED TV or Super Size TV. The service is currently available in the Greater Jakarta area, Medan, Surabaya and Denpasar.

*Sharp representatives unveil the dedicated AQUOS Platinum Service vehicle, which brings priority support directly to customers’ homes.*

Walking alongside customers into the future

The launch event brought together SEID’s sales, marketing and customer satisfaction leadership, together with the service teams who will deliver the program on the ground. Together, they signaled a shared commitment: that the relationship with a Sharp customer does not end at the point of purchase but continues through every experience and every service that follows.

*Sharp Indonesia management and service teams pose for a photo during the launch of the AQUOS Platinum Service.*

*1 National Customer Day (Hari Pelanggan Nasional, or “Harpelnas”) — an annual observance held in Indonesia every 4 September. Proposed in 2003 by entrepreneur Handi Irawan D. It is not a public holiday but a business-led occasion on which companies express appreciation to their customers.

*2 AQUOS Platinum Service — a complimentary priority installation service for premium AQUOS XLED and SuperSize TV buyers, offering a one-hour response, installation within 24 hours, dedicated professional technicians, and free or discounted installation with on-site setup guidance.

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