PT Sharp Electronics Indonesia (SEID) launched  “Sharp Bone Conduction” on Wednesday 9 February 2022. The newly presented ‘bone-conduction headphones’ are unique products that allows the wearer to hear sound from the product without losing focus / hearing sense around the user. The product was utilizing cheek bone to send the sound to ear drums without blocking the ears. Several journalists assessed the feature would be useful for several outdoor activities, such as jogging, cycling and training in the gym.

The product attracted some techno-journalists and over 60 articles of the product were published in the media without conducting a press conference.

We hope that the product will play an active role in Indonesia, where outdoor activities are becoming more and more popular as the new virus nears its end. Sharp also prepared other handy products to help Indonesian to adapt the new normal activity.