“My period just started but don’t have a pad with me.”
“I don’t have sanitary products on hand.”

To address these worries, Sharp has developed “todokuto,” an IoT dispenser that provides one sanitary pad at a time, contact-free.
In this article, I will introduce the key features of our new product, along with the story behind its development and the thoughts of the product planning team.

Note: “todokuto” is currently available only in Japan.

■ Simple and Hygienic

Designed for installation in restrooms or near sinks, the dispenser allows users to take one sanitary pad simply by placing their hand over the sensor. To ensure fairness, the device has a set time restriction before the next pad can be dispensed, preventing bulk takeout.

■ Practical design inspired by user needs

The product design reflects practical needs.

● Contactless and intuitive operation
● Compatible with multiple pad types (daytime, nighttime, etc.)
● Flexible installation (wall-mounted or placed on a shelf)
● Two-step supply alerts: “Low” and “Empty”
● Limited dispensing interval after each use

The unit also comes with three types of instructional stickers, supporting first-time users with clear guidance.

■ Interview with the product planner

Q: What prompted the development of this product?

Our team had originally been working on an IoT storage case for sanitary products for home use. Then, in 2023, the city of Hamamatsu, Shizuoka, contacted us whether we could develop a sanitary dispenser. At first, we hesitated, as other companies had already introduced similar services. But city officials carefully explained the challenges and the real needs surrounding sanitary product distribution. That convinced us there was real meaning in taking this on.
With public awareness around menstrual product provision rising, we felt this was the right time to create a product that could drive change. That’s how development began. Since then, we’ve conducted pilot programs in 18 facilities, starting in Hamamatsu, to validate the product in real-world environments.

Q: What does the nickname “todokuto” mean?

The nickname embodies the idea: “When your period suddenly comes, one pad delivered to you brings a relief.”

(The Japanese word, “Todoku,” means “reach”.)

At every pilot site, we met individuals who carried strong and compassionate intentions toward supporting menstruation needs. As a company, we aim to support those efforts, helping this initiative spread more broadly across society.

The dandelion fluff graphic on the product website symbolizes resilience, gentleness, and lightness—conveying how this initiative can take root and spread anywhere.

Q: Menstruation is often a difficult topic to openly discuss. How has adoption been so far in workplaces and schools?

Since the start of our trials, over 100 organizations—including companies, schools, and municipalities—have reached out to us, which shows clear demand.

That said, installing in public schools may require approval from the local board of education in some cases, which presents hurdles. We believe active municipal support will be key to wider school adoption.。

Q: What design elements did you pay special attention to?

We designed the unit to fit into restrooms without being obtrusive, accommodating a variety of layouts. Because of its close interaction with people, we emphasized a clean, soft look in its finish and details.
On the functional side, we focused on intuitive usability. No app installation or registration is needed—just wave your hand to receive one pad. The device won’t respond again until a short interval has passed, preventing excessive use.
It also features an email alert system to notify administrators when supplies are low or empty.

Q: What about the price?

Pricing varies depending on distribution channels, installation methods, and customer requirements. Quotes are provided individually, with discounts available for multiple-unit orders. The IoT functions—such as usage tracking and stock-out notifications—are free for the first year.

Q: What’s next for this product?

Through surveys and inquiries, we’ve heard ideas like using the dispenser to support men’s incontinence products as well. We see potential beyond sanitary pads, expanding to other everyday products.
At the same time, we believe that simply distributing products doesn’t solve the underlying challenges. By combining dispensers with seminars or other welfare services, we hope to work with municipalities and companies to create comprehensive support for both body and mind.
Welfare-related issues are diverse, and there’s no single answer. By addressing the unseen and often unspoken needs, we aim to establish a new standard of workplace and school well-being together with society.

As a male PR staff member, I have no direct experience of menstruation. But through this interview, I’ve come to feel that society as a whole should discuss more openly about these issues—and that consideration can start with those closest to us. I hope this product spreads widely, helping reduce the moments of worry and discomfort faced by so many.

(Public Relations Tom)

<Related links>

Product site: Sanitary Product Dispenser (Japanese)