Until the third quarter of 2020 the impact of the Covid-19 pandemic has not abated. During this time, the life order of all human beings in the world has changed significantly. Even the World Health Organization (WHO) has said that if the Covid-19 virus will not disappear in a short time, in order to adapt to new circumstance, the new normal life order is echoed as a lifestyle that must be done.

During the pandemic, in Indonesia, a new phenomenon arose in sports activities where cycling has become a favourite sport trend and a choice for people, not only in big cities but also in the regions.

Seeing this new trend arising, PT SHARP Electronics Indonesia (SEID) launched 3 new sales programs with a bicycle as the grand prize to celebrate National Customer Day on 4^th of September.

With more than 200 bicycle winners, SEID would like to fulfil the customer needs and support their health. During this campaign, Sharp also decorated offline stores with sales promotion, boy/girl uniform, and service representative following the Sharp 108^th Anniversary theme. With this approach, SEID hopes to make tighter bonds with our customers.

Sales Promotion explaining the Plasmacluster feature during campaign launch

Sales Promotion explaining 3 newest SEID campaigns

The event was held in every SEID branch across Indonesia

All SEID Customer Service conducted special greetings during National Customer Day