The Citayam Fashion Week is a recent phenomenon attracting many Indonesians centering the youth generation to Citayam, Central Jakarta making its streets a fashion stage.

While the event is creating new excitement, it also for raises problems in environmental conservation.

On 30 – 31 July 2022, Sharp Greenerator, a young community of environmentalists fostered by PT Sharp Electronics Indonesia (SEID), held a social campaign “Free of Plastic Waste” at Citayam Fashion Week.

Sharp Greenerator Parade and Challenge Audience to Pose Using Recycle Dress

Sharp Greenerator provided education about plastic waste by holding a parade and holding a ‘Plastic Recycle Fashion Challenge’. In addition to being able to attract public attention, this activity also managed to get the attention of the DKI Jakarta Environment Agency who introduced the activity on its Instagram account (@dinaslhdki, link: https://www.instagram.com/p/CgooQu6vVhC/?hl=en ).

SEID also echoed the ‘Be Yourself, Be original’ campaign by holding a ‘Battle Dance’ in the Citayam Fashion Week area. This campaign aimed to motivate young people to behave positively and be enthusiastic about achieving their goals.

SEID Conducted Street Dance Event to Raise Awareness at Citayam Fashion Week