PT Sharp Electronics Indonesia announced the latest air conditioner and air purifier lineup on June 9, 2021. Using a hybrid press conference method (combining online and offline participants), SEID has announced the new KI-L and YHY series to 70 journalists across Indonesia. During the event, SEID provided offline guests with healthy protocol equipment and restricted the invitation of 20 selected journalists.

Online participants were shown a 1.5-hour press conference and launch session through a virtual conference. During the show, SEID demonstrated how air purifiers and air conditioners work, including the product’s AIoT capabilities. To raise product awareness, SEID uses KOL to harness the power of social media to disseminate information.