Covid-19 has changed the behavior of Indonesia’s society to a situation called “new normal”. Under this situation, the medical team in Indonesia are forced to extra work, affecting their body and mind. P.T. Sharp Electronics Indonesia (SEID) decided to send the best regards to them, by inviting our loyal consumers to donate in Cause Related Marketing program (CRM) named “Bakti Untuk Negeri – Terima Kasih Pahlawan Kesehatan Indonesia” meaning “Service for the Country – Thank You Indonesian Health Heroes”. This program was also part of Sharp Lovers Day: Lebaran Berkah, a popular sales program in Indonesia.

The company received IDR 980 million from the CRM program. Donation program will be disseminated to 7 of the most affected cities by Covid-19 throughout Indonesia, namely Jakarta, Medan, Semarang, Solo, Surabaya, Gresik and Makassar. Partnering with Human Initiative as NGO, SEID National Sales Sr. General Manager Andry Adi Utomo Signed the MOU with President of Human Initiative on 29 July, 2020 at SEID Sales & Marketing Office MOI.

Mr Andry Adi Utomo with Mr Agus Soewadjie formally handed the donation to Mr Tomy Hendrajati as President of Human Initiative

The donations also included Personal Protective Equipment, Food, Sharp Air Purifier and educational support for the medical team’s children. Through this donation, SEID hopes we can ease their burden and help them focus to cure the infected patients.