In Indonesia, air pollution has become a serious issue, and considered a threat to consumers, especially those in big cities such as Jakarta. Although, consumers are aware about the air pollution will harm their health outside, what most of them do not know is that polluted air could be brought to their homes and offices by sticking to clothes and harm their health indoors. Without sufficient protection, bacteria, virus, and odor from the polluted air will grow inside of homes and offices.

P.T. Sharp Electronics Indonesia (SEID) recognized this fact, and has begun communication with consumers to raise the awareness on the importance of air purifiers inside buildings through various activities both online and offline. As a result, SEID was recognized as the best air purifier brand in Top Brand Award for 2019.

Mr. Alvin Ishak (right) from air purifier product strategy group receiving the award on behalf of SEID

Top Brand Award is one of the most prestigious awards, and organized by Marketing Magazine, and Frontier Group, one of the oldest marketing local companies in Indonesia. The award is measured in aspects such as mind share, market share and etc. and based on interviews with more than 12,000 consumers in 15 cities in Indonesia.

Mr. Ishak (fourth from right) with other award receivers in Top Brand 2019 ceremony

SEID will continue our communication with consumers how air-purifiers can support their health against air pullution.