On September 5th, Sharp held a press conference at IFA 2019 in Berlin, Germany, the world’s leading trade show for consumer electronics and home appliances.

Kazuhiro Kitamura, Business Unit President, Global TV Systems Business Unit, and Head of Europe Business, explained Sharp’s 8K+5G Ecosystem Strategy, and Masahiro Okitsu, Executive Managing Director of Sharp Corporation, and Business Unit President, Smart Appliances Solutions Business Unit, followed with explaining its AIoT strategy. Sascha Lange, Vice President of UMC explained products announced on this day, and Damian Jaume, President of Dynabook Europe explained its PC products strategy.

Kazuhiro Kitamura, General Manager of Global TV Systems Business Unit, Audio Business Unit, and Europe Business(left), Masahiro Okitsu Executive Managing Director of Sharp Corporation, and General Manager of Smart Appliances Solutions Business Unit (right) explaining details on strategies of Sharp’s business vision “Changing the World with 8K+5G and AIoT”

UMC Vice President Sascha Lange (left), Dynabook Europe President Damian Jaume (right)

The press conference was held in Sharp booth at IFA 2019 where wide variety of products were displayed, including 120-inch 8K LCD display, and smartphone AQUOS R3 introduced to European guests for the first time.

IFA 2019 was held from September 6th to 11th, and Sharp booth was visited by many people, including Vice Minister of Economy, Trade and Industry of Japan, Yoshihiro Seki.

Vice Minister of Economy, Trade and Industry of Japan, Yoshihiro Seki (second from right) in front of  120-inch 8K LCD display

Demonstration of AIoT functions of air conditioners and air purifiers

5G products corner

A group of RoBoHoN welcomes visitors in Europe

Further details and pictures of Sharp booth at IFA 2019 are available on IFA 2019 site on the Sharp global web site.

Sharp has presented its strategies and future products in IFA since its return to the trade show in 2017, and this year was no exception: Sharp will expand business in Europe with products and strategies presented in this event.

Sharp @ IFA 2019