Many posts related to self love and health can be seen in the continuously expanding world of social media. Here, the rise of Key Opinion Leaders (KOL) have also helped to drive people’s attention on these matters, and encourage their activities.

Seeing this opportunity, on June 22, PT Sharp Electronics Indonesia (SEID) collaborated with an Indonesian famous KOL and content creator, Jovi Adhiguna, and held a private event Saturdate with Sharp x Jovi Adhiguna High Tea Party .

Jovi Adhiguna (middle) and Mr. Yudha Eka Putra from SEID product strategy team (right) talk about self love and how Sharp products can help self love

This event was held exclusively for the winners of AQUOS Sound Partner Challenge of SEID’s Instagram campaign. 10 winners selected from instagrammers posting their selfies with AQUOS Sound Partner were invited.

At the event, SEID product strategy team talked with Jovi Adhiguna about self love in relation with Sharp products. While Jovi shared his life experience and ideas of self love, SEID explained how Sharp products can support a healthy lifestyle as a way of self love.

Jovi Adhiguna tries Sharp beauty product with help of SEID staff

Several products were also exhibited and demonstrated at this event, including Healsio Hot Cook automatic cooking pot, slow juicer, and new Sharp beauty products – hair styler, hair dryer, and hair straightener.

Guests try to produce a healthy juice with a slow juicer

The event ended successfully, illustrating SEID’s attempts to catch the latest trend and develop methods to reach out to future potential customers.