On September 7, 2020, we received great news from Sharp headquarter of effectiveness of Plasmacluster technology in reducing airborne novel coronaviruses (SARS-CoV-2) for the first time in the world.

To capitalize on this news, Sharp Middle East FZE (SMEF)  launched a B2C awareness campaign across all digital and social media outlets of SMEF and our partners.

The artwork was designed to show a hammer made of Plasmacluster Ions smashing airborne novel coronaviruses (SARS-CoV-2). The concept is to illustrate the effectiveness in the simplest and most direct approach, without misleading the target. For this reason, we have not used any human elements in the artwork.