The beginning of 2020 has been a great journey for PT SHARP Electronics Indonesia (SEID). On Thursday, February 20, four Sharp home appliances products, namely refrigerator, washing machine, air conditioner and TV have been acknowledged as top of mind brand in Top Brand Award 2020.

Top Brand Award is one of the most prestigious awards held by Marketing magazine and Frontier Group and dedicated for brands. By 2020, SEID has been receiving the awards for 17 consecutive years, in total of 18 (previously 17) awards for refrigerator, 11 awards for washing machine, 10 awards for AC, and 18 awards for TV.

Mr Tadashi Matsuda (Left; SEID Senior General Manager) and Mr. Tan Chee Chong (right; Washing Machine Products General Manager) at Top Brand Awarding Night 2020

Mr Tan (right) receiving Top Brand awards 2020 certification at the main stage

Mr. Matsuda receiving Top Brand awards 2020 certification at the main stage

Top Brand Award is measured by face to face interview and questionnaire to customers in 15 different cities in Indonesia. Top Brand will divide the result into two different index, which is mind share and top of mind.

Credentials of Sharp winning in 4 product categories in Top Brand Award 2020