Known as one of the oldest electronic manufacturers in Indonesia, P.T. Sharp Electronics Indonesia (SEID) realizes the importance of maintaining and attracting younger audiences. Therefore, SEID has been actively participating in various youth events in Jakarta from music, lifestyle, to community empowerment.

On 2- 3 November 2019, Sharp Indonesia took part in Indonesia Hypest Hobby Festival at Kaskus Hobby Ground, delivering various contents for hobbyists and community. The Kaskus Hobby Ground was divided into several genre, such as superstreet (rap, skateboard community), rides (cars, motorcycle, bicycle), and Hallyu for Korean fans.

SEID booth in Kaskus Hobby Ground

While supporting this event, Sharp Indonesia also took the chance to introduce Sharp’s latest products which were mainly targeted for the youth. In line with the event ambience, Sharp’s booth was adorned with bright colors to represent youth.

SEID also provided interactive games which require them to finish several steps, including the download of SHARP ID apps, playing games with SHARP Android TV, trying out AQUOS Sound Partner, taking and submitting photos for contest, collecting plastic bottle, and playing with Sound Meter.

Every participant who followed and mentioned @SharpIndonesia on Instagram, would be able to print their photos. To maximize the presence of Sharp products, especially AQUOS Sound Partner, SEID also allowed each speaker to wear this product during the talk show.

One of talk show speakers from car community using AQUOS Sound Partner

Two famous Indonesian MC using AQUOS Sound Partner during talk show

With the AQUOS Sound Partner worn by each talk show speaker, the target audiences were attracted to the product and hopefully left the impression as AQUOS Sound Partner to be a must-have Bluetooth speaker.