As a leading electronic manufacturer in Indonesia, PT Sharp Electronics Indonesia (SEID) has never stopped to invent and expand business to fulfill customers’ needs. In line with this target, SEID launched a new production line of full auto/single tub washing machine in its factory in Karawang, Indonesia.

In Indonesia, twin tub type is the most popular type of washing machines, but the demand for full auto/single tub type is expected to expand, especially with young families wishing to save the workload of washing clothes, and the new production line was launched to meet the expanding demand. Combined with a production line of twin tub type washing machine already in operation, SEID now has the capability of producing wide range of washing machines from twin tub to full auto/single tub types. Furthermore, washing machines produced in this factory is expected to be exported to other Sharp companies in Asia.

Pushing the buttons on the wall for starting the new production line

On July 16th, the launching ceremony was held at the washing machine factory, and SEID invited a large number of guests, including shareholders, partners, dealers, and media. Among the guests were Mr. Airlangga Hartarto, Minister of Industry of Indonesian government, Mr. Dady Iskandar, Senior Advisor on Economic and Infrastructure to the Governor of West Java province, and Mr. Tadayuki Miyashita, Minister of Economic Affairs of Embassy of Japan in Indonesia. In his speech, Mr. Hartarto expressed his expectations on the new production line to expand exporting business of Indonesia, in line with the Indonesian Government’s emphasis.

Mr. Airlangga Hartarto giving speech

Mr. Tadayuki Miyashita (left) and Mr. Dady Iskandar (right) representing each government

Mr. Yoshihiro Hashimoto, Executive Managing Officer, Head of President Office and Head of ASEAN Business, Sharp Corporation (left) and Mr. Tadashi Ohyama, President of SEID (right) welcoming guests

During the ceremony, guests had an exclusive preview of a new cabinet machine for single tub/full auto washing machine production as well as the factory tour of full auto/single tub washing machine production lines.

Mr. Hartarto operating the cabinet machine

the ceremony filled with the large number of guests

SEID intends to increase market share with the new production line, and aims to become a key production site of washing machines for Sharp Group.

Mr. Hartarto checking Sharp products in factory showroom before ceremony