SMEF Held Refrigerator GTII Series Launch event and 25-Year Warranty MOU in Jordan
September 1, 2026
SHARP Middle East & Africa (SMEF) held a grand launch event in Jordan on February 6, 2026, in partnership with Haider Murad & Sons Group (HMG) at the Hilton Dead Sea. Under the theme “Legacy Meets Future,” more than 500 guests attended, including corporate clients, key dealers, retailers, bloggers and media representatives.
The event celebrated two milestones — SHARP’s 114th anniversary and 44 years of partnership in Jordan — while introducing the GTII refrigerator series, featuring advanced cooling, high energy efficiency and Plasmacluster ion technology.
The highlight was the signing of an unprecedented 25-year compressor warranty MOU for the Jordan market, reflecting our confidence in quality, reliability and long-term performance.
SHARP was represented by Managing Director Sota Saito, Group General Manager Rohit Khot, and Group Deputy General Manager Shinya Inoue. They were joined at the official signing ceremony by His Excellency Issa Murad, Chairman of HMG; Haider Issa Murad, CEO of HMG; and His Excellency Hideki Asari, Ambassador of Japan to Jordan.
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