In a pandemic, every brand is required to strive to be in the “top of mind” of consumers. A good marketing communication strategy is needed to improve brand power. PT Sharp Electronics Indonesia is making various new breakthroughs in conducting virtual activities to maintain its presence.

Through the Sharp Virtual Exhibition “Joy of Giving”, Sharp Indonesia again received appreciation by winning the “MarComm & CorComm Dream Team 2021” award organized by Mix magazine, for the category “MarComm Solid Team of The Year 2021”. Solid Team is the best team with the highest points in the assessment of coordination and strategy execution.

The assessment is carried out in two evaluations, the first is based on presentation material, the second is based on the results of presentations and questions and answers by the participants virtually involving famous judges in the field of branding and marketing communication such as Nico Wattimena, Principal Consultant at NWAssociates and Senior Lecturer LSPR. Communication & Business Institute; Leila Djafaar, Chief of Marketing Corporate Affairs & Legal Commonwealth Bank; Edhy Aruman, Senior Editor of SWA Media Group and Editor in Chief of Mix.co.id; and Jojo S. Nugroho, Chairman of the Association of Indonesian PR Companies (APPRI) and Managing Director of Imogen PR.