The presence of health and beauty content is spreading rapidly in social media and impacting people’s behaviour to become more aware on these two issues. P.T. Sharp Electronics Indonesia (SEID) and P.T. Indonesia Kose (Kose Indonesia), two Japan-based companies, joined forces to conduct a special event to bring these issues to offline crowd through ‘TOUCH Healthy and Beauty’ event – a three days event dedicated for women to experience and redefine the new health and beauty concept. The special event offered a wide range of attractions and took place in Galeria Mall, Denpasar from 13 – 15 December 2019.

Mr. Shinji Teraoka (right – President Director SEID) and Mr. Koki Yamanaka officially began the partnership between the two brands for TOUCH Healthy and Beauty event

The event which was also part of Sharp Indonesia’s own Goten event consisted several activities in Galeria Mall. For instance, hair washing demo and experience using both Kose’s second line (Sekkisei) and SEID beauty products from hair dryer to hair straightener was conducted. Any walk-in customers who made certain amount of purchase would be eligible to try the demonstration on the spot.

Mr. Shinji Teraoka and Mr. Koki Yamanaka (ASEAN Manager Oversea Sales Department of KOSÉ COSMEPORT Corporation) at TOUCH Healthy and Beauty

While trying out several experiences in the booth, people were able to join health and beauty discussion at a special talk show and products demonstration with Bali’s famous blogger, Livia Ramadhanty. As a health and beauty blogger, she revealed her tricks and tips maintaining a healthy body and creating special beauty looks using Kose’s make-up line and Sharp’s beauty products.

Doorstop interview between Sharp Indonesia, Kose Cosmeport, and Denpasar media/journalists which allowed them to ask several questions

Besides offline, ‘TOUCH Healthy and Beauty’ event also raised awareness online through ‘Everyday Beauty’ photo contest on Instagram. People could simply upload photo and mention @SharpIndonesia official Instagram account and use hashtag #EverydayBeauty. Lucky winners received special Kose products.

After this event, SEID and Kose Indonesia will continue to spread the importance of health and beauty issues both online and offline.