Since its presence 52 years ago, PT Sharp Electronics Indonesia (SEID) has become part of the story of the Indonesian family. It is not easy for a brand to survive for more than half century. In order to maintain its existence, SEID must be observant in carrying out activities to attract the attention of the public, especially the younger generation as future consumers.

Carrying the #beyourselfbeoriginal campaign, SEID collaborated with Jember Fashion Carnaval 2022 wants to reach a wider target audience. Taking the Madurese as one of the defile themes. Sharp Indonesia X Abata Bayu includes elements of Madurese culture and Sharp’s brand identity, namely red as a corporate color and electronic product components to symbolize originality.

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At the same time, Sharp also supports JKT 48 10th Anniversary activities. The objective is to bring the Sharp brand closer to the younger generation of Indonesia.