On December 19, 2025, Asia Business Solutions Center (ABS)—an organization supporting B2B sales across the Asian region—successfully held the 1st MFP Demonstration Contest 2025 at the Chatrium Sathon Hotel in Bangkok. In preparation for the event, subsidiaries and distributors from 10 countries across Asia organized internal contests between April and November 2025 to select their representatives for the final contest at Bangkok.

Since its establishment in February 2025, the ABS Marketing Team has organized a series of training programs conducted in two phases:

(1)Dojo – an online self-learning module

(2)Onsite Product Trainings that incorporate consultative selling, role plays, and a six-step process for effective demonstrations.

These initiatives aim to empower the sales teams and support the business expansion of Color MFPs across the region. The Pan-Asia Demo Contest serves as a platform to showcase and share the sales skills of the top representatives from each company.

A total of 10 contestants from subsidiaries and distributors participated in the event. Many of them shared that it was a valuable learning experience, enabling them to observe how their colleagues conduct demonstrations, deliver presentations, and propose solutions to customers in various scenarios. They also appreciated the opportunity to gain fresh insights into problem-solving and effective sales techniques.

During the event, all finalists did an excellent job in presenting, creating scenarios, and demonstrating how Sharp MFPs can address customer needs and requirements, even though each represented a different industry. Ultimately, the top three performers received awards: Ms. Norazlin Binti Rosdi (SEM), Mr. Ahmad Maulani (PT. Tritanu), and Ms. Gargi Parab (SBI).

The experiences and efforts shared by the winners during this event are expected to inspire other Sharp sales members to learn from their success and motivate them to participate in the next Demo Contest in 2026.

After the contest, ABS invited all participants to celebrate the winners’ achievements and enjoy a relaxing evening together on the Chao Phraya Dinner Cruise.

Based on ABS’s observations, there were tremendous improvements in the final contest compared to the subsidiary and distributor levels. All contestants showcased their unique presentation styles, effectively applying consultative selling techniques, sales resources, Why SHARP and the FAB (Features, Advantages, Benefits) approach during their demonstrations.

Looking ahead, ABS plans to launch sales training for the CR5.5 series starting from January 2026 and will host the 2nd Pan-Asia MFP Demo Contest in Dec’2026.