From Wednesday, January 21 to Friday, January 23, Sharp’s President CEO Okitsu visited our group companies and sales agents in India and the Middle East, as well as local markets in those regions.

In India, he first visited Sharp Business Systems (India) Private Limited (SBI), Sharp’s regional sales company. He briefed employees on the current status of Sharp, AIoT home appliances in the Japanese market, and our new corporate slogan.

In particular, SBI employees strongly resonated with Okitsu’s message that “speed must be prioritized in all aspects of technology development, services, and sales activities,” which renewed their motivation toward further growth.

Following this, he visited consumer electronics retailers to observe market trends, and inspected supermarkets. By noting the limited number and variety of frozen foods available, he gained a deeper understanding of local market conditions.

On the 23rd, Okitsu visited Sharp Middle East Free Zone Establishment (SMEF), a Sharp’s distributor of home appliances and office equipment in Dubai, United Arab Emirates. He explained the company’s current situation to local staff and exchanged views on market trends.

At local consumer electronics retailers, he also reviewed localized products from other manufacturers.

By visiting overseas sites and directly communicating Sharp’s policies, President CEO Okitsu helped deepen local teams’ understanding and further strengthened unity across Sharp Group.

<Related Links>
Sharp Business Systems (India) Private Ltd. (SBI)
Sharp Middle East Free Zone Establishment (SMEF)