Sharp Won Prestigious Awards on March 2021

March 31, 2021

Author:K

Closing the 2020 fiscal year, Sharp Indonesia embraces another success by awarded the prestigious Indonesia Top Brand Awards 2021. Successfully defeating other well-known brand competitors, Sharp Indonesia has succeeded in occupying the Top Brand Index for the 19th time in Washing Machine products category with a value of 30% and Refrigerator with a value of 22.5%. This achievement proves that Sharp is the product that is most remembered and in the minds (Top of Mind) of Indonesian consumers, because the Top Brand Award 2021 is given based on the strength of the brand that managed to occupy the top position through the 3 assessment criteria of Top of Mind Share, Top of Market Share, and Top of Commitment Share. This assessment was obtained through the interview survey method with more than 14,000 representative consumers in Indonesia.

The success of Sharp Indonesia in becoming a brand that remains in the minds of consumers for 19 years cannot be separated from the role of communication to society that runs effectively and efficiently. This positive performance is evidenced by another award at the Indonesia PR of The Year 2021 event which won the category of The Best Marketing Public Relations Program through the Sharp Streaming Launching & Web Conference which was held on July 8, 2020. On the same occasion Sharp also received appreciation from individual representatives namely the category of Senior PR Practitioner of the Year 2021 achieved by Pandu Setio. Completing the award at the end of the fiscal year, Sharp Indonesia also won the Top Digital PR of The Year Award 2021 from the Washing Machine category.