Sharp returns to IFA after 4 years (due to Corona) and exhibited at IFA 2023 held in Berlin, Germany, from September 1 (Friday) to 5 (Tuesday) under the theme “Aiming forward for a better life”. In 2021 and 2022 Sharp was on the pan-European Sharp Roadshow and did welcome Key Customers and journalist to present latest products and technologies. This year’s IFA was able to take place in its entirety for the first time since Corona; Sharp was present with a booth-stand for business meetings by invitation only.

On Thursday, August 31, the day before IFA 2023, Sharp held the first of total 6 press days to start the press-interviews and receive media coverage. Sharp Consumer Electronics Europe presented the new SumoBox Pro (CP-LS200) high-performance portable speaker as key highlight from TV/Audio  category together with the new high resolution models and OS partners collaboration TVs.

From SAS Home Appliances category, one of a kind design oriented Drawer Microwave and Pure fit Air Purifier were the show case together with the high-quality air fryers series as well as the Power Duo series cordless stick vacuum cleaners. Also the e-bike “Milano” (BK-RS08E), electrically power assisted bicycle was introduced from the third pillar category of E-Mobility.

At IFA 2023, we had a 5 individual product-presentation areas, showcasing and demonstrating the latest TV line-up, the new Audio assortment, Home Appliances models, up-coming E-Mobility devices, and last but not least the IoT area, where five products announced by Sharp Consumer Electronics Europe were also exhibited.

TV area

Audio area

Home Appliances area (SAS area)

E-Mobility area

IoT area

The Sharp booth at IFA 2023 attracted a total of 298 visitors from 133 companies. In addition, the SumoBox Pro was selected as Best in Show IFA 2023 by Trusted Reviews, a company that showcases recommended products.

At the end, Kai Thielen, Director Marketing at Sharp Consumer Electronics Europe, commented, ’We are happy to be back at IFA again and present our latest and also future achievements. Our expectations were fully meet we were able to welcome our most important customers and media representatives and look into “the future” together’.