In the Muslim world, the fasting month of Ramadan is observed every year. Ramadan takes place during the month meaning September in the Hijra calendar and is called the ‘holy month’. Ramadan is a time of abstinence from all food and drink, restraint of worldly self-interest, renunciation of corrupt thoughts, self-discipline and devotion and service to God from sunrise to sunset. This year, the event took place from Friday 1 April to Sunday 1 May 2022.

Sharp Middle East Free Zone Establishment (SMEF) ran a social media campaign during Ramadan. This campaign effectively promoted our products, which help people to stay comfortable and healthy during Ramadan. The five social media used for transmission were Facebook, Twitter, Instagram, LinkedIn and YouTube. The one-month campaign increased the number of followers by 115% to 313,569 and promoted our products to a large audience.

A product that was particularly well viewed was the electronic blender (ELECTRIC BLENDER POST), which was posted on 24 April. As it was during Ramadan, appliances that support healthy eating habits seemed to attract a lot of attention.

SMEF will continue to develop promotions that respect local culture and lifestyles and are aware of people’s needs.