On the 22nd and 23rd of October 2019, an event introducing the world of Bunraku, a traditional puppet theater of Japan, was held at the Drama Centre Theatre, National Library Singapore. This art form was introduced for the  first time in Singapore in expanding the reach of Japanese culture.

In alignment with this event, Sharp Singapore Electronics Corporation (SSC), in association with the Embassy of Japan, delivered the showcasing of Sharp 8K Technology to present the opportunities of the 8K ecosystem to business partners (B2B) and to the mass public (B2G) who visited the theatre. SSC also aimed to grow the relationship with government bodies in Japan and Singapore branching out to sectors including banking and finance, education, media, real estate, retail and healthcare.

SSC set up booths in Takashimaya and at the Drama Centre Theatre with a stage for visitors to take photos and printed on a folder by the MX-5071 Multi-function Copier (right) as a handout

From left, Mr. Jun Yamazaki, Ambassador of Japan to Singapore, Ms. Grace Fu Minister for Culture, Community and Youth, and Mr. Kanjuro Kiritake, Main Puppeteer in the show.

Products on show at the arena were led by the 8K Camcorder with AQUOS 8K 80” LCD TV, along with Air purifier models of different special functions like humidification, mosquito catcher and AIoT smart app, 60″ AQUOS 4K LCD TV, Dynabook PC, Hair Dryer, Interactive Whiteboards, Sound Partner and Multi-Function Copier. With a focus on networking, the display of the products featured the models with our Sales department staff on standby to give interested parties information on any one of the products together with demonstration of use.

Featuring the 8K camcorder and 8K 80″ LCD TV

8T-C80AX1X LCD TV featured with sound bar and sub whooper 8A-C31AX1 together with 8C-B60A camcorder

Interactive whiteboard PN50TC1 displayed with multifunction copier MX-5071 and air purifier FP-J30E

Dynabook Protégé A30/X30-F on display to show our venture into laptop solutions. With it is the IB-WX1 Plasmacluster Drape Flow Hair Dryer and IG-EX20-B Plasmacluster ion generator ‘CUBE’

The IB-WX1 Plasmacluster Drape Flow Hair Dryer and IG-EX20-B Plasmacluster Ion Cube up-close on display

The 8K Camcorder was also used for filming exclusive contents for 8K screens in Singapore, and will be shared with Sharp subsidiaries worldwide after editing.

Also, prior to the Bunraku event, a dealers’ meeting was held with our valued business partners. Executive Managing Officer, Head of President’s office and Head of ASEAN Business of Sharp Corporation Yoshihiro Hashimoto, together with SSC President Seiji Hayakawa, welcomed the members and introduced Sharp’s brand vision and recent business policy and targets. Members from various business units also joined the meeting, exchanging fruitful discussions and introducing our product lineups ranging from B2C to B2B.

Mr Yoshihiro Hashimoto introducing Sharp’s direction in the region in the following years

This was an opportunity for SSC to build the relationship with our counterparts, as well as to stand out in the Singapore market.  Various promotions led by digital marketing were also set up to build the enthusiasm against our brand products and about the event, resulting in successful engagement covering all of Singapore.

The activity resulted in a big success for SSC to expand interest in our brand and products in Singapore, that will lead to expected increase in new orders and revenue looking on to 2020.